Eighty-seven percent of consumers use more than one device at a time, according to research from Accenture.
That’s probably not surprising to marketers who know consumers typically have more than one device and use those devices for different things. Cross-device tactics — which allow marketers to find one person across the devices she uses — provide a way to build momentum with customers throughout the entire customer journey.
Brands need to be omnipresent to engage with audiences whenever they’re ready, no matter which device they happen to be using. What should a marketer consider when evaluating cross-device as a tactic?
Find out more from Director of Product Marketing Lori Gubin in the video below.
Read NextAll Blog Posts
Cross-Device in Action: Real Tactics from Today’s Marketers
Marketers of all stripes can learn a lot from brands getting great results from smart cross-device tactics - here are some real world examples.
January 25, 2016
4 Ways to Leverage Cross-Device Graphs
Cross-device is a shiny new toy in the ad tech world, but brands and agencies are still struggling to figure out how they can best leverage it for a better approach to marketing. Is cross-device a targeting methodology, a measurement methodology or both? When does the cost of intelligence outweigh the cost of actual acquisition? Here are four main use cases for putting cross-device graphs to work for you.
February 3, 2016
Data & Insights
The Power of Cross-Device: Advertiser Sees 95% Sales Lift
Our VP-Marketing Science Services takes a closer look at a study with a financial advertiser showing sales action rates practically doubled when consumers engaged with both display and video ads across more than one device.
June 22, 2016