Eighty-seven percent of consumers use more than one device at a time, according to research from Accenture.
That’s probably not surprising to marketers who know consumers typically have more than one device and use those devices for different things. Cross-device tactics — which allow marketers to find one person across the devices she uses — provide a way to build momentum with customers throughout the entire customer journey.
Brands need to be omnipresent to engage with audiences whenever they’re ready, no matter which device they happen to be using. What should a marketer consider when evaluating cross-device as a tactic?
Find out more from Director of Product Marketing Lori Gubin in the video below.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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