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How Cross-Device Delivers for Marketers

by Amobee, May 27, 2016

Eighty-seven percent of consumers use more than one device at a time, according to research from Accenture.

That’s probably not surprising to marketers who know consumers typically have more than one device and use those devices for different things. Cross-device tactics — which allow marketers to find one person across the devices she uses — provide a way to build momentum with customers throughout the entire customer journey.

Brands need to be omnipresent to engage with audiences whenever they’re ready, no matter which device they happen to be using. What should a marketer consider when evaluating cross-device as a tactic?

Find out more from Director of Product Marketing Lori Gubin in the video below.

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