Viewability is important, but it should never be the ultimate goal for a marketer, whose goal is to sell products. Viewability is one of several considerations that must be balanced with broader marketing goals. With that in mind, let’s take a look at a global beauty brand that wanted to reach its target audience in highly viewable, contextually relevant environments to extend product awareness and then drive consideration.
Find out how the brand beat the Integral Ad Science industry average for video viewability by 60% and exceeded on-target reach goals by 30%. See the full case study here.
And for more on viewability, check out “The Value of Being Seen,” our guide to digital advertising viewability.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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