Many businesses are embracing digital disruption and trying to find a place for it within their organization. Drivers for change, according to eMarketer research, include evolving consumer behavior (55%); growth opportunities in new markets (53%); and increased competitive pressure (49%).
How can marketers navigate this rapid transformation?
Richard Robinson, Managing Director-EMEA at Turn, discussed the topic with UK marketing publication The Drum. First and foremost, he said, ask why the change is necessary. Could it benefit your organization, and if so, who are the people you need around you to make it happen? Digital transformation is really about how companies can leverage technology to improve the way they operate and engage with people externally and internally, Richard said. And of course, change needs to start at the top of an organization and find its way into the culture of the company.
To learn more on how to successfully face the digital challenges and opportunities ahead, see our report done in partnership with The Drum.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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