Corporate Blog

Key Report Calls Turn a DSP Leader

At Turn, we encourage clients to exercise due diligence. When you’re looking to buy a new car, you can’t rely only on car buying guides alone; you have to kick the tires and take the car for a test drive. You ask around and see what your friends think. Marketers should do this, too.

Marketers looking for a DSP might want to reference The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017 report which names Turn a leader.

Forrester said that Turn provides strong tools for insight and discovery. This should come as no surprise. At Turn we have repeatedly cited the benefits of programmatic as a vehicle for uncovering actionable insights from data.

We received highest marks for client satisfaction and product strategy in the report. Although this was a report on DSPs, Forrester also gave top marks to our proprietary DMP along with our syncing metrics when working with other DMPs.

Forrester based its report on an assessment from February, prior to Amobee’s acquisition of Turn in April. What this means is that our capabilities are only getting stronger for marketers. We are more focused than ever on providing actionable insights and omnichannel performance, including access to Facebook, Pinterest, Snapchat and Twitter as a result of the acquisition.

It’s great to get recognition from Forrester. However, the greatest satisfaction comes from seeing our clients achieve strong business results. For example, the financial services firm that saw 95.5% sales rate lift after it worked with Turn on a cross-device campaign. There was the global beauty brand that used Turn to beat the Integral Ad Science industry average for video viewability by 60% and exceeded on-target reach goals by 30%. These are the types of stories that validate all the hard work we put behind helping our clients.