Blog  Perspectives  

Key Report Calls TURN a DSP Leader

by amobee, May 30, 2017

At TURN®, we encourage clients to exercise due diligence. When you’re looking to buy a new car, you can’t rely only on car buying guides alone; you have to kick the tires and take the car for a test drive. You ask around and see what your friends think. Marketers should do this, too.

Marketers looking for a DSP might want to reference The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017 report which names TURN® a leader.

Forrester said that TURN® provides strong tools for insight and discovery. This should come as no surprise. At TURN® we have repeatedly cited the benefits of programmatic as a vehicle for uncovering actionable insights from data.

We received highest marks for client satisfaction and product strategy in the report. Although this was a report on DSPs, Forrester also gave top marks to our proprietary DMP along with our syncing metrics when working with other DMPs.

Forrester based its report on an assessment from February, prior to Amobee’s acquisition of TURN® in April. What this means is that our capabilities are only getting stronger for marketers. We are more focused than ever on providing actionable insights and omnichannel performance, including access to Facebook, Pinterest, Snapchat and Twitter as a result of the acquisition.

It’s great to get recognition from Forrester. However, the greatest satisfaction comes from seeing our clients achieve strong business results. For example, the financial services firm that saw 95.5% sales rate lift after it worked with TURN® on a cross-device campaign. There was the global beauty brand that used TURN® to beat the Integral Ad Science industry average for video viewability by 60% and exceeded on-target reach goals by 30%. These are the types of stories that validate all the hard work we put behind helping our clients.


Read Next

All Blog Posts

Turn Technology Drives Marketers Forward

Turn is building industry leading technology, enabling brands and agencies to solve complex marketing challenges. Watch this new video showcasing the passion and expertise of the team that builds tech…

March 10, 2016


How Turn Powers Your Marketing Success

Here's how Turn puts global scale and human solutions to work driving marketing success for brands & agencies

February 23, 2016

Company Updates

Amobee Acquires Turn

Today, we announced that Amobee has entered an agreement to acquire Turn, a leading multi-channel DSP and DMP with advanced data analytics capabilities serving brands and agencies, at an enterprise va…

February 23, 2017