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Report: Amobee’s ‘Strong Performing’ DMP Delivers for Marketers

by Amobee Brand, June 01, 2017

Forrester’s 2017 DMP Wave report came out this week, and it recognizes Amobee as a strong performer in the data management platform space.

The report confirmed Amobee’s advanced analytics are the industry standard for DMPs, offering advanced reporting and customer reporting that lets marketers understand their audience at a deep level.

Our DMP’s strengths

A DMP helps marketers centralize their data so they can analyze it, derive insights and take action on it. Amobee clients interviewed in the report said our advanced analytics went beyond the usual DMP functionality and highlighted our professional services, profile management, data security, change management, scenario planning and overall cost-effectiveness, among other factors.

For marketers, our key differentiator is a wealth of custom reporting options, which helps them understand their customers at a deeper level and know which marketing initiatives are working, which ones aren’t working, and why.

For example, a global beverage brand wanted to measure the impact of digital ads on purchases mid-campaign. Typically CPG brands must wait 12 weeks to receive offline transaction data, making it impossible to leverage that data and optimize campaigns as they run. We worked with Oracle Data Cloud to cut that lag time and ingest anonymized purchase data on a weekly basis. We then analyzed the data for insights, discovering that females ages 24 to 54 were converting at a faster rate than any other segment, so the brand used this information to optimize the campaign. We didn’t only look at top performing segments but also at the best channels, sites, media mix and more. With the help of Amobee’s DMP, the brand saw an increase of 128% in average daily sales.

Here are more stories of clients that found success with our DMP:

  • A major healthcare and personal products company uncovered a new untapped persona, “Empty Nesters,” who were highly interested in their tooth whitening products with a potential to generate an incremental $3.4 million in revenue.
  • A CPG brand using multiple partners was able to independently measure performance and discovered that one vendor was over-delivering ad impressions. Armed with these insights, the brand was able to recoup $60K in savings.
  • A cable provider wanted to acquire prospects that were more likely to become loyal brand customers. Using our DMP, analytics, and lookalike modeling, the client was able to analyze their existing customers for unique attributes and find new prospects that looked like existing loyalists. Leveraging these insights, the brand was able to increase its number of qualified prospects by 30x.

What’s to come

There are a lot of DMP options out there for marketers to choose from. With Amobee’s acquisition of Turn, we expect our DMP capabilities to only get better. We’ll be able to bring in unique data assets, and there are sure to be more advanced insights capabilities available in the future as we revamp the Turn Dashboard and surface even more insights across the Turn Platform.

For more on our DMP, see an overview sheet and watch a video on finding the right DMP partner with Proposal Development Manager Lola Viggi.

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

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