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Three Keys to Success in Data-Driven Marketing

by Amobee, August 17, 2016

Globally, 3.2 billion people use the Internet. How can marketers cut through the noise in a fragmented media landscape? A smart data strategy matters. And, it’s crucial to work with an independent platform that combines data, media execution and analytics to get the full value from all of those insights.

In the video below, product marketing director Nayef Hijazi talks about the three simple steps marketers need to take to engage audiences across the customer journey.

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

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