Blog  Perspectives  

Programmatic In-House: 3 Keys to Success

by Amobee Brand, December 09, 2015

Suman Chagarlamudi shares key considerations brands must take when starting to bring programmatic in-house.

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

Read Next

All Blog Posts
Perspectives

Managing the Customer Journey: 3 Keys to Success

Today's customer journey looks more like a flight of bumblebees than a linear funnel. So how can marketers succeed in creating consistent experiences that engage and convert customers? Nayef Hizaji shares three tips for marketers navigating today's complex landscape.

November 11, 2015

Perspectives

Three Keys to Success in Data-Driven Marketing

Globally, 3.2 billion people use the Internet. How can marketers cut through the noise in a fragmented media landscape? A smart data strategy matters.

August 17, 2016

Perspectives

Marketers Want More from Programmatic

Turn CEO Bruce Falck described three trends he’s seeing now to German publication Onlinemarketing.

September 30, 2016