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Turn Names Bruce Falck, Former BrightRoll & Google Exec, as CEO

by Amobee, September 22, 2015

We are thrilled to announce today the appointment of Bruce Falck as chief executive officer. Bruce joins Turn from Yahoo’s BrightRoll, where he served as chief operating officer and led all business functions through its acquisition. He previously spent eight years at Google, where he helped build and grow the company’s digital advertising businesses, including Invite Media and Google Display Network.

“Bruce has a proven track record and built Google Display Network, DoubleClick Bid Manager, and DoubleClick AdX into multibillion-dollar businesses,” said Jim Barnett, founder and chairman, Turn. “Now, with Bruce added to a seasoned leadership team, we believe the company is ready to accelerate and fully realize its potential as the independent advertising platform for global marketers.”

In Bruce’s own words, “Turn is a leader in the programmatic space and has enormous potential to scale. As both a partner and a competitor, I have seen first-hand Turn’s enormous talent and outstanding technology. We are well positioned to help our prestigious agency and brand customers drive business by creating amazing, relevant experiences for consumers.”

From Advertising Age:

Mr. Falck knows a thing or two about growing private companies, as well as building within large public companies. He helped facilitate the $640 million Brightroll transaction, which Mr. Barnett called “one of the largest and most successful ad tech exits.” At Google, he supported the growth of Invite Media (now it’s called DoubleClick Bid Manager) and AdX, as well as Google Display Network.

“I’m passionate about building businesses,” he said. “As a guy that’s been in ad tech space for the last nine years, I feel lucky to have this opportunity. I’m a big believer that we’re in the early stages of fundamental disruption.”

He senses opportunity in ad tech, despite waning love for the category on Wall Street, he said. “Machines are going to trade media,” he said. “That’s a long-term trend. Folks on Wall Street looking at various financial metrics are not seeing that disruption in my humble opinion.”

Although “the VCs have cooled a bit,” the “Googles, Facebooks, AOL-Verizon’s and now the Yahoos and Twitters see the writing on the wall,” he added.

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

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