Engineering Blog

If You Build It, Can You Sell It? Engineers Get a Look at the World of Sales

We recently kicked off Turn’s Engineering Shadow Program, an opportunity for engineers to spend time learning about the day-to-day work of our sales team. It’s all part of developing the entire team’s understanding of the impact technology has on marketing.

One goal of the program is to give curious engineers a chance to visit Turn’s San Francisco office and spend a day seeing Turn through a sales lens. Engineers can learn more about what the sales team does -- from working with customers to using the technology the engineering team builds. Likewise, the sales team can engage with engineers and learn about their roles.

For example, Adam Lugowski, a senior software engineer, spent the day with Adam Carmin, VP-Sales, North America; Dan Heeney, Account Manager; and David Araujo, Sales Engineer. Adam Lugowski, who normally focuses on system health and algorithms, said he was exposed to elements of the business he doesn’t usually see and that the experience helped him understand why certain priorities are priorities.

The shadow program exemplifies how Turn operates cross-functionally and emphasizes transparency inside and outside its organization. It also encourages one of our values: fostering engagement and collaboration across our teams, a practice Turn values for all our employees.

Below, Adam Lugowski discusses the sales funnel with Adam Carmin and David Araujo. In the third photo, Adam L. talks with Dan Heeney.