2020: Amobee’s CSO Predicts Improved Attribution and Data Compliance
December 18, 2019
Amobee’s Philip Smolin sees 2020 as the year in which third-party data usage shifts to first-party data, contextual advertising hits its zenith, and a cookieless world become a reality — all while remaining privacy-compliant. Read more on ExchangeWire.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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February 20, 2019
Amobee and Nielsen Sign Data Deal
Amobee enters a landmark partnership with Nielsen as one of the first global advertising technology companies to integrate Nielsen’s Enterprise Audience API data into its platform.