In this video interview with Beet.TV, Karthik Rao of Nielsen says that ACR data is helping Amobee create great experiences for what they do as a business. “And so it’s just amazing to see such granular data being brought to life in very different ways and helping new use cases that was just not possible before.” See more on Beet.TV.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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