“Rather than swing a wrecking ball, advertisers should use a scalpel to cut a precise path to supply so that they can execute strategically,” says Kevin O’Sullivan, Amobee’s Director of Business Development for EMEA on how advertisers can leverage SPO. Read more in Adexchanger.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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