While first-party data is often lauded as the champion among its second and third-party counterparts, Dillen Alahendra, Director of Solutions, believes the value of data shouldn’t be based on its source but instead its quality.
“While the depreciation of the third-party cookie will have a significant impact on marketers, working with a partner who is future-proofed with an identity solution that isn’t dependent on cookies will allow brands to seamlessly integrate their data with other opt-in data sources across all marketing channels. This will also free up their marketers to focus on delivering on KPIs,” said Alahendra.
Read the full article on AdNews.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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February 20, 2019
Amobee and Nielsen Sign Data Deal
Amobee enters a landmark partnership with Nielsen as one of the first global advertising technology companies to integrate Nielsen’s Enterprise Audience API data into its platform.