While first-party data is often lauded as the champion among its second and third-party counterparts, Dillen Alahendra, Director of Solutions, believes the value of data shouldn’t be based on its source but instead its quality.
“While the depreciation of the third-party cookie will have a significant impact on marketers, working with a partner who is future-proofed with an identity solution that isn’t dependent on cookies will allow brands to seamlessly integrate their data with other opt-in data sources across all marketing channels. This will also free up their marketers to focus on delivering on KPIs,” said Alahendra.
Read the full article on AdNews.
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