Schleider: Nielsen and Amobee Partnership Will ‘Level the Playing Field’ of Visibility Across Devices
January 12, 2020
Independent advertising platform Amobee is helping to usher in the next stage of convergence, connected TV and linear media planning by working with Nielsen, and specifically with the company’s Gracenote ACR (automatic content recognition) data. Watch more on Beet.TV.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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