Research & Insights Webinar

4 Ways to Keep Identity Without Cookies

Third-party cookies have dominated digital advertising. But as the ecosystem prepares for a future of enhanced consumer privacy, more agencies and advertisers are looking at alternative solutions targeting to fill the gap left by cookies. However, not all solutions are smart enough for today’s complex, cross-channel advertising world.

Join Kara Puccinelli, VP of strategic partnerships at Amobee, and Hannah Scolnik, programmatic and data strategy manager at Molson Coors, for a look at real-life examples and easy-to-comprehend solutions that will replace cookies. You’ll learn:

  • What it takes to maintain personalization while balancing consumer privacy
  • How to build out competitor conquesting programs and reaching consumers at influential moments
  • Tactics to maintain your marketing performance without sacrificing scale

Ditch the cookies and say hello to the future of advertising. Watch the On-Demand webinar today.

Cookieless targeting, Identity, Smart contextual

4 Ways to Keep Identity Without Cookies

CPG, Analytics, Branding, Performance, Video, Viewability, Case Study

Webinar

Smart Contextual Release: Get the results, ditch the cookies

Targeting, scale, & performance. It’s what we all crave. With the deprecation of third-party cookies, Smart Contextual is here to save the day.

Webinar

AW2020 Webinar: Maximizing the CTV Moment

Amobee, L'Oréal, MilkPEP, Starcom Worldwide, and MolsonCoors assess the evolving CTV advertising landscape and how advertisers can capture opportunities to optimize cross-screen inventory planning. 

Guide

5 Ways to Combat Fragmenting TV Audiences

We’ve put together a guide to help you reduce ad waste while driving results with TV audiences. In this guide, you’ll learn how to combat fragmenting TV viewership