Research & Insights eBook

5 Ways to Combat Fragmenting TV Audience

We’ve put together a guide to help you reduce ad waste while driving results with TV audiences. In this guide, you’ll learn how to combat fragmenting TV viewership by:

  • Extending reach and engagement across all channels
  • Controlling ad frequency to avoid budget waste
  • Defending market share with retargeting strategies
  • Driving greater awareness for integrated campaigns
  • Expanding audience insights with Smart TV data

CPG, Analytics, Branding, Performance, Video, Viewability, Case Study