Research & Insights Webinar

AW2020 Webinar: Bringing Social Responsibility, Accountability, and Action to Media

It’s often been said that we’re dealing with two distinct global pandemics in 2020: Covid-19 and the fight for social justice against racism. The advertising industry sits at an interesting crossroads; its ability to help shape consumer sentiment, illuminate injustice, and demand responsibility in journalism is unmatched. It’s important that the industry as a whole understand its role and be clear-eyed about the road ahead.

Even more so, it’s time that we collectively stand up for, and with, our Black employees, customers, partners, and the communities in which we live, work, and play.

Join Amobee’s Ryanne Laredo at Advertising Week 2020 as she speaks with Campaign Zero’s DeRay McKesson and Universal McCann’s Joshua Lowcock about social responsibility in the ad industry and how we can actively work together to truly make a difference in ending systemic racism and social injustice.

Key Takeaways:

1) What leading organizations are doing to audit practices around media responsibility

2) The importance, at this point in time, for brands to take a stand in the fight for social justice

3) The role advertisers should play in advocating for truth in journalism

CPG, Analytics, Branding, Performance, Video, Viewability, Case Study

Webinar

AW2020 Webinar: Maximizing the CTV Moment

Amobee, L'Oréal, MilkPEP, Starcom Worldwide, and MolsonCoors assess the evolving CTV advertising landscape and how advertisers can capture opportunities to optimize cross-screen inventory planning. 

Webinar

AW2020 Webinar: Innovations in Supply Path Optimization (SPO)

Join Amobee's Max Knight and Jounce Media's Chris Kane to further your understanding of Supply Path Optimization, or SPO, and the best definitions and strategies for enforcing supply in digital advertising.

Guide

COVID-19 RESTART PLAYBOOK: Brand planning for changing times

During uncertain times, it is crucial to be flexible. Ensure you’re aligned with the changing consumer realities and stay ahead of the global restart with these Playbooks.