It’s often been said that we’re dealing with two distinct global pandemics in 2020: Covid-19 and the fight for social justice against racism. The advertising industry sits at an interesting crossroads; its ability to help shape consumer sentiment, illuminate injustice, and demand responsibility in journalism is unmatched. It’s important that the industry as a whole understand its role and be clear-eyed about the road ahead.
Even more so, it’s time that we collectively stand up for, and with, our Black employees, customers, partners, and the communities in which we live, work, and play.
Join Amobee’s Ryanne Laredo at Advertising Week 2020 as she speaks with Campaign Zero’s DeRay McKesson and Universal McCann’s Joshua Lowcock about social responsibility in the ad industry and how we can actively work together to truly make a difference in ending systemic racism and social injustice.
1) What leading organizations are doing to audit practices around media responsibility
2) The importance, at this point in time, for brands to take a stand in the fight for social justice
3) The role advertisers should play in advocating for truth in journalism
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
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