Research & Insights Webinar

AW2020 Webinar: Innovations in Supply Path Optimization (SPO)

Ad tech’s love affair with acronyms is one of its most durable characteristics. Supply Path Optimization, or SPO, is currently taking its turn in the spotlight. The meaning of these three letters, however, changes depending on the perspective of the vendor pitching its solutions, the agency pitching its services, and the brand striving for a return. SPO is the proverbial elephant in the parable of the blind men: a different beast to each, and much greater in whole than the sum of their perceptions.

Join Amobee’s Max Knight and Jounce Media’s Chris Kane at Advertising Week 2020 to further your understanding of the best definitions and strategies for enforcing supply in digital advertising.

Inventory

CPG, Analytics, Branding, Performance, Video, Viewability, Case Study

Webinar

Webinar: Rebalancing Ad Spend During COVID-19: Finding Your Audience on Connected TV

Learn about new consumer behaviors, the shift in media consumption and opportunities in connected TV to better rebalance your ad spend during COVID-19.

Guide

COVID-19 CPG Restart Playbook

During uncertain times, it is crucial to be flexible. Ensure you’re aligned with the changing consumer realities and stay ahead of the global restart with this CPG Playbook.

Onesheet

4Screen Product Sheet

Learn more about the groundbreaking Amobee, Nielsen and Gracenote solution that will help solve the biggest challenges of today's cross-screen advertisers