We may be in a golden age of TV, but we’re also experiencing significant viewership fragmentation across cable TV, streaming apps, and the internet. For savvy marketers and advertisers, the challenge of finding and engaging consumers across these screens has never been more difficult.
With this fragmentation growing across all video channels, making sure that you understand how to adapt to these seismic changes is crucial to success in today’s ecosystem.
Tune in to Amobee’s session at the Convergent TV Summit 2021, where Tim Spengler of Amobee and Tim Schatz and Jeremy Cobb of H&L Partners discuss:
- What it takes to successfully break down silos between TV and programmatic teams
- The sorts of problems that unified TV, CTV, desktop and mobile measurement can reveal, and the solutions to those problems
- The steps that marketing teams must take to optimize performance and create agility across all screens
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
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