TV measurement has been fractured by the explosive adoption of streaming media services viewed via connected TVs. This transition has created a blind spot for both broadcasters and advertisers. Consumers are watching, but it’s been a challenge to achieve demographically verified measurement across CTV, linear TV, mobile and desktop. And as the convergence of TV and digital accelerates, standards for measurement and trading for the $230 billion industry are starting to break down.
In this webinar, leaders from Amobee and Molson Coors explore the impact and issues of measurement fragmentation and how new demographically verified solutions enable the industry to redefine the planning and buying process.
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
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