Research & Insights Webinar

Creating Flexibility in Your Upfronts: A New Era of TV Planning

The TV upfronts hit a rocky road this year. From 60-day deal lock-ins to rigid quarterly optionality, traditional deal structures are being examined along with technology for smarter planning and buying. But most premium inventory is still bought and sold on a handshake, not through a button. Now more than ever, there is a need for flexibility as upfront negotiations are delayed or stalled for many buyers and sellers.

During this webinar, you’ll learn:

  • How the industry is collectively coming up with a more flexible system for buying and selling linear and premium CTV inventory.
  • How a new model is emerging and radically changing the way the industry transacts without locking brands and agencies into uncomfortable commitments.
  • How new converged planning and allocation solutions empower campaign performance and opportunities for more fluid, real-time optimization

CTV, Upfronts

a new era of tv planning

CPG, Analytics, Branding, Performance, Video, Viewability, Case Study


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