The TV upfronts hit a rocky road this year. From 60-day deal lock-ins to rigid quarterly optionality, traditional deal structures are being examined along with technology for smarter planning and buying. But most premium inventory is still bought and sold on a handshake, not through a button. Now more than ever, there is a need for flexibility as upfront negotiations are delayed or stalled for many buyers and sellers.
During this webinar, you’ll learn:
- How the industry is collectively coming up with a more flexible system for buying and selling linear and premium CTV inventory.
- How a new model is emerging and radically changing the way the industry transacts without locking brands and agencies into uncomfortable commitments.
- How new converged planning and allocation solutions empower campaign performance and opportunities for more fluid, real-time optimization
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