Research & Insights Report

Here’s how to conquest the first major sporting event of 2021

With 135,000 fans headed to the Indy500 this weekend to celebrate their vaccinated freedom, get a boost in brand awareness by knowing the trending topics, key demos, favorite web and TV content, and race highlights before, during, and after the big event.

Key insights and learnings:

  • Take advantage of one of the first major sporting events of 2021 to achieve scale and drive consideration.
  • Capture the attention of audiences engaging with the Indy 500 and align with real-time race highlights.
  • Optimize media spend with insights-based flight dates, heavying-up media spend during these time frames to leverage key engagement.
  • Activate on female IndyCar racing fans custom personas to reach this unique audience across digital, CTV, and social.

Here’s how to conquest the first major sporting of 2021

CPG, Analytics, Branding, Performance, Video, Viewability, Case Study

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