Research & Insights Insights & Activation

Media Planning Insights and Activation Guide for Indy 500

With 135,000 fans headed to the Indy500 this weekend to celebrate their vaccinated freedom, get a boost in brand awareness by knowing the trending topics, key demos, favorite web and TV content, and race highlights before, during, and after the big event.

Key insights and learnings:

  • Take advantage of one of the first major sporting events of 2021 to achieve scale and drive consideration.
  • Capture the attention of audiences engaging with the Indy 500 and align with real-time race highlights.
  • Optimize media spend with insights-based flight dates, heavying-up media spend during these time frames to leverage key engagement.
  • Activate on female IndyCar racing fans custom personas to reach this unique audience across digital, CTV, and social.

Media Planning Insights and Activation Guide for Indy 500

CPG, Analytics, Branding, Performance, Video, Viewability, Case Study


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