With 135,000 fans headed to the Indy500 this weekend to celebrate their vaccinated freedom, get a boost in brand awareness by knowing the trending topics, key demos, favorite web and TV content, and race highlights before, during, and after the big event.
Key insights and learnings:
- Take advantage of one of the first major sporting events of 2021 to achieve scale and drive consideration.
- Capture the attention of audiences engaging with the Indy 500 and align with real-time race highlights.
- Optimize media spend with insights-based flight dates, heavying-up media spend during these time frames to leverage key engagement.
- Activate on female IndyCar racing fans custom personas to reach this unique audience across digital, CTV, and social.
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
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