Amobee In-Flight Optimization transforms how healthcare marketers maximize their media spend by leveraging Swoop’s privacy-safe patient segments. With a real world data universe over 300M unique de-identified patient journeys refreshed weekly, and 65B anonymous social determinants of health (SDOH) signals, Swoop uses machine learning (ML) and artificial intelligence (AI) to develop exclusive audiences of ideal patients that are higher in audience quality (AQ) and drive greater script Lift.
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