Research & Insights Product Sheet

Smart Contextual: The Next Generation of High-Impact Targeting Solutions is Here.

For an advertising tactic that’s been around for 25 years, there’s a lot of hype around contextual.

As the cookie crumbles, digital marketers are all in the same boat: How can you find a new way to connect with people and keep the results? But as the new gold rush of solutions emerges, navigating what truly performs and scales is tricky. At the end of the day, the last thing you want is to be someone’s beta test. That’s where Amobee comes in.

After nearly a decade of research and building patented technology, we’ve created a smarter contextual solution that can reliably scale, adapt to your audiences, and can be implemented faster than an electric car’s 1/4 mile time.

Introducing Smart Contextual: The Next Generation of High-Impact Targeting Solutions is Here.

  • 35% more time and cost-effective than behavioral targeting tactics
  • 2x higher ROAS for a beauty and fragrance retail brand
  • 43% decrease in CPM goals by a leading airline

Get the fact sheets and see the difference for yourself.

Smart contextual


Smart Contextual Release: Get the Results, Ditch the Cookies

Targeting, scale, & performance. It’s what we all crave. With the deprecation of third-party cookies, Smart Contextual is here to save the day.


4 Ways to Keep Identity Without Cookies

Join Kara Puccinelli, VP of strategic partnerships at Amobee, and Hannah Scolnik, programmatic and data strategy manager at Molson Coors, for a look at real-life examples and easy-to-comprehend solutions that will replace cookies.


2020 Disrupted The Upfronts… What’s Next?

Listen as Amobee, Fox Corp and Publicis discuss how 2020 forced TV media sellers and buyers to reboot the way they transact on reserved premium content, otherwise known as the Upfronts.