While TV and digital advertising have their own strengths and weaknesses, these media plan components have been historically treated as siloed tactics due to technical challenges around measurement. The goal of our research was to understand the impact of cross-channel exposure, as the modern consumer engages with both TV and the Internet.
Download the on-demand video from Audience x Science 2021.
Measurement, Reporting, United TV
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
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2020 NYC TV Week kicked off with Amobee’s Aleck Schleider discussing how cross-screen measurement can help advertisers better find and target audiences during COVID-19 and beyond.
Leaders from Amobee and Molson Coors explore the impact and issues of measurement fragmentation and how new demographically verified solutions enable the industry to redefine the planning and buying process.
Still making sense of the TV-digital measurement puzzle? Listen to our on-demand webinar with Amobee and H&L Partners as we discuss the key benefits that decision makers can expect by bridging the gap between linear TV and digital with common metrics and insights.