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Amobee Adds Sponsored Geofilters To Broader Snap Offering

by Amobee, April 24, 2017

Enhance the Conversations Taking Place on Snapchat

Amobee, a Snapchat Partner, will now be providing advertisers access to Sponsored Geofilters, expanding the way brands can engage their audience on Snapchat and boost campaign performance. The Sponsored Geofilter offering will be immediately available to Amobee’s advertisers.

Sponsored Geofilters are unique branded overlays that Snapchatters apply to images and videos to show when, where, and why they Snap. With Geofilters, brands can participate in the conversations taking place between the 150 MM people using Snapchat every day, in a format that is native to the platform – fun, creative, and personalized. With the rising popularity of vertical video, Sponsored Geofilters provide audiences with an even greater opportunity to interact with other users on the platform, including brands, utilizing features to customize their video experience for the most effective impact.

Sponsored Geofilters deliver a 3.5x higher lift, on average, than mobile norms for both Brand Awareness and Purchase Intent”.1

Sponsored Geofilters join Amobee’s suite of offerings for Snap Ads, including Long Form Video, Web View, and App Install attachments, the ability to buy via auction and goal-based bidding, custom reporting dashboards, and managed and self-service campaign management.

1 Source: MediaScience Ad Attention and Engagement Study commissioned by Snapchat, April 2016.

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

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