Thanks to everyone for stopping by our CES booth where our “Future of TV” living room hosted a steady flow of customers, prospects, and partners.
Throughout the conference, along with GroupM, we also sponsored the Beet.TV CES interview series with thought-leaders from across the media and marketing industries.
- Check out this interview with Amobee’s Chief Strategy & Revenue Officer, Philip Smolin, as he discusses today’s new dawn for the TV Upfronts.
- Also enjoy this interview with Aleck Schleider, Amobee’s SVP, Data Strategy & Monetization, as he talks about Amobee’s 4Screen people-based Audience Solution with Nielsen Gracenote, and reveals how we’re driving convergence across linear TV, connected TV, and digital advertising, including Social.
Perhaps the biggest highlight was our on-stage presentation “Convergence of TV, CTV, and Digital Advertising” during the Visionaries & Vino conference session and happy hour.
Here’s video of the on-stage event featuring Philip introducing Amobee 4Screen before a large audience. The presentation was followed by a panel discussion with experts from Nielsen, Fox Corp., and Mediahub.
Moderated by Amobee’s Ryanne Loredo, the panel explored measurement fragmentation, and how our new, demographically verified audience solution, powered by Nielsen Gracenote, will redefine the cross-screen media planning, buying, and attribution process.
See you next year at CES!
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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