Amobee is among an elite group of partners with access to pre-roll on Twitter, now supporting VAST tags. The improvements to the former Amplify program combine the benefits of Twitter’s targeting with VAST-enabled tracking.
How It Works
Pre-roll ads run natively in front of video content from participating publishers, and VAST tags allow tracking of video starts, quartile completion rates, and viewability as defined by Twitter and the MRC.
- Publisher creates video content
- Upload brand’s pre-roll ad
- Select brand’s targeting criteria
- Pre-roll ad runs ahead of relevant video content
Benefits of Twitter Pre-Roll
- Incremental reach using existing VAST assets
- Metrics including quartile video completion rate and viewability
- Target IAB & content categories, geo, gender, language, device, platform & carrier
- Buy based on MRC viewability standards
- Moat and Nielsen Digital Ad Ratings (DAR) measurements available
- Exclusion lists available
Benefits of Twitter Pre-Roll with Amobee
- Extensive expertise in both Twitter and video, with the ability to run VAST across mobile and desktop
- Build on Twitter’s native targeting with insights from Brand Intelligence
- Dedicated team for service & support before, during, and after campaign launch
- Unified delivery and reporting for all channels
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