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Amobee & Instagram Stories: Reach Your Audience with Immersive Mobile Video

by Amobee, March 01, 2017

With the global launch of Instagram Stories, Amobee will provide advertisers with first-to-market opportunities to leverage full-screen vertical video on the Instagram platform. Ads in Stories is part of Amobee’s world-class suite of high impact mobile, social and video solutions, including ads API access to Facebook, Instagram, Twitter, Pinterest and Snapchat.

There are now over 150 million people using Instagram Stories every day, with over one-third of the most viewed stories coming from brands.

  • 1 in 5 Stories on Instagram gets a direct message from its viewers
  • 25% of stories videos are Boomerangs
  • 70% of stories video views are played sound-on

Source: Instagram Internal Data, January 2017

These new video ad formats will be offered by Amobee and provide brands with the opportunity to expand their digital video and mobile strategy by appearing between user stories.

Advertisers will be able to reach users on Instagram with inspiring, relevant photos or up to 15-sec full-screen video, and over time leverage Instagram Stories for full-funnel objectives as part of a cross channel campaign.

The Instagram Stories format will complement a brand’s organic and paid content, and a great way to increase awareness among an engaged audience around a limited time opportunity (seasonal, sales), product inspiration, discovery about a product or launch of a product, exclusive experiences, promotions, how-to’s, and behind the scenes, to name a few.

Amobee is uniquely positioned as an ads API partner because of our integration with the Instagram platform and ability to leverage our Brand Intelligence technology to inform creative development, audience targeting strategy and execution as well as campaign optimization.

With the rising popularity of vertical video, Instagram Stories will provide audiences with an even greater opportunity to interact with other users on the platform, including brands, utilizing features to customize their video experience for the most effective impact.

To learn more about Instagram Stories for your brand, please contact


About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

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