Making Video More Effective for Marketers

Recently, Turn launched important new enhancements to its video offering that will help brands engage audiences throughout the entire customer journey. Turn’s applied science team, consistently delivering leading-edge technical enhancements, developed means of multi-goal optimization with online video advertising.

Below, research scientists Sergey Faleev and Jianqiang Shen and director of product management Ethan Lubka explain how Turn algorithms work to balance marketers’ objectives, including viewability and engagement rates and campaign performance goals.