Blog Perspectives
Making Video More Effective for Marketers
Recently, Turn launched important new enhancements to its video offering that will help brands engage audiences throughout the entire customer journey. Turn’s applied science team, consistently delivering leading-edge technical enhancements, developed means of multi-goal optimization with online video advertising.
Below, research scientists Sergey Faleev and Jianqiang Shen and director of product management Ethan Lubka explain how Turn algorithms work to balance marketers’ objectives, including viewability and engagement rates and campaign performance goals.
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How We’re Making Video Better for Brand Marketers
Today we begin the roll-out of a slate of important new enhancements to our video offering that will help brands engage with audiences throughout the entire customer journey.
June 20, 2016
Platform
Amobee expands video solutions with Twitter pre-roll video
Amobee is among an elite group of partners with access to pre-roll on Twitter, now supporting VAST tags. The improvements to the former Amplify program combine the benefits of Twitter’s targeting with…
June 4, 2016
Perspectives
Marketers Want More from Programmatic
Turn CEO Bruce Falck described three trends he’s seeing now to German publication Onlinemarketing.
September 30, 2016