Today Amobee announced that it is a Facebook Marketing Partner with early Instagram ads API access.
The launch of our Instagram ads solution will provide new opportunities for leading brands including Lexus and L’Oreal and agency partners such as Starcom Mediavest Group (SMG) the ability to enhance their campaign strategy and execution to reach users on one of the top mobile destinations.
In completing our integration on the Instagram ads API, Amobee now offers advanced targeting and delivery capabilities for multiple ad types that meet a variety of objectives from driving awareness and engagement to video views and mobile app installs.
This announcement marks a strategic hallmark for Amobee as the company is among a select group of companies globally with ads API level access to Facebook, Twitter, Pinterest, and now Instagram.
Katie Ford, President of SMG says, “Instagram provides an opportunity for brands to reach and engage current and potential customers in an innovative way. Our agency’s partnership with Amobee demonstrates our strategic approach of how we mine insights to inform paid, earned and owned media activation across channels. We have leveraged Amobee’s technology to position our clients as an active part of consumers’ digital experience.”
These technology integrations will allow advertisers to harness the power of Amobee’s patented Brand Intelligence marketing technology platform, which analyzes more than 60 billion digital content engagements daily across the Web, including mobile and video.
Advertisers will benefit from using Amobee Brand Intelligence for media activation by gaining a deeper understanding of real time and historical consumer sentiment, media behaviors, brand associations, and competitive insights, all of which can be used to inform everything from strategy to media buying, creative and content development, and delivery of digital advertising for brands on Instagram.
Amobee Brand Intelligence insights can be utilized to shape advertisers’ visual storytelling strategy, and our platform can deliver these powerful visual experiences to consumers on Instagram to further amplify a brand’s message.
We are excited to add this capability at a pivotal moment for advertisers who are interested in reaching users on Instagram, one of the fastest growing platforms with over 300 million users and more than 70 million photos uploaded daily. Nielsen data reveals that users are 2.5 times more likely to click on Instagram advertisements than ads launched on other platforms.
Amobee serves key marketing channels – display, video, mobile, email and social – on all devices from a unified technology platform. Amobee is a Twitter Official Partner, Facebook Marketing Partner, Pinterest Marketing Developer Partner and Instagram Ads API Partner.
Read Amobee’s formal announcement here.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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