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Amobee Maximizes the CTV, SPO Moment at this Year’s Advertising Week

by Krista Thomas, October 20, 2020

It’s been a busy Fall season so far, and we’re betting that you missed many of the Advertising Week 2020 sessions. No worries! We’ve got you covered. Here are Amobee’s #AW2020 sessions  — now available on-demand for registered attendees  — featuring today’s most creative marketers, innovative technologists, and inspiring thought leaders blazing a new trail in corporate social responsibility and brand suitability. All session videos will be free to access by October 30 on Amobee.com.

Check out some of the topics the Amobee team explored at this year’s Advertising Week:

1) Maximizing the CTV Moment (Media and Entertainment Track) 

Connected TV is having a moment. Time spent was up 50% in Q2 and the five most premium AVOD streaming platforms witnessed a 31% rise in ad revenues for Q2. Savvy advertisers, fresh off of their upfront negotiations, are sitting on upwards of $10 billion in the white hot inventory, and have plans to spend even more on programmatic CTV in the months ahead. In this session, hear from industry leaders about how they are making the most of this opportunity every day. Watch HERE.

Moderator: Jack Bamberger, Chief Commercial Officer, Amobee 

Speakers:

2) Bringing Social Responsibility, Accountability and Action to Media (Brand Purpose Track)

We’re dealing with two distinct global pandemics in 2020: Covid-19 and the fight for social justice against racism. The ad industry sits at an interesting intersection; our ability to help shape consumer sentiment, illuminate injustice, and demand responsibility in journalism is unmatched. In this session, hear from executives at Campaign Zero and UM Worldwide about how we can actively work together to make a difference in ending systemic racism and social injustice. Watch HERE

Moderator: Ryanne Laredo, Chief Customer Officer, Amobee

Speakers: 

3) Innovations in Supply Path Optimization (SPO) (Future of Marketing Track) 

The meaning of SPO changes depending on the perspective of the vendor pitching its solutions, the agency pitching its services, and the brand striving for a return. In this session, learn why SPO is the proverbial elephant in the parable of the blind men: a different beast to each, and much greater in whole than the sum of their perceptions. Watch HERE

Moderator: Max Knight, VP Analytics, Amobee

Speakers: 

Check back with Amobee.com at the end of this month when the all three sessions can be viewed for free.

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