Amobee Maximizes the CTV, SPO Moment at this Year’s Advertising Week

It’s been a busy Fall season so far, and we’re betting that you missed many of the Advertising Week 2020 sessions. No worries! We’ve got you covered. Here are Amobee’s #AW2020 sessions  — now available on-demand for registered attendees  — featuring today’s most creative marketers, innovative technologists, and inspiring thought leaders blazing a new trail in corporate social responsibility and brand suitability. All session videos will be free to access by October 30 on Amobee.com.

Check out some of the topics the Amobee team explored at this year’s Advertising Week:

1) Maximizing the CTV Moment (Media and Entertainment Track) 

Connected TV is having a moment. Time spent was up 50% in Q2 and the five most premium AVOD streaming platforms witnessed a 31% rise in ad revenues for Q2. Savvy advertisers, fresh off of their upfront negotiations, are sitting on upwards of $10 billion in the white hot inventory, and have plans to spend even more on programmatic CTV in the months ahead. In this session, hear from industry leaders about how they are making the most of this opportunity every day. Watch HERE.

Moderator: Jack Bamberger, Chief Commercial Officer, Amobee 

Speakers:

• Shenan Reed, Head of Media, L’Oréal USA
• Yin Rani, CEO, MilkPEP (Got Milk?)
• Nicole Kane, Precision Marketing, Molson Coors Beverage Company
• Danielle Gonzales, President & Chief Client Officer, Starcom Worldwide 

2) Bringing Social Responsibility, Accountability and Action to Media (Brand Purpose Track)

We’re dealing with two distinct global pandemics in 2020: Covid-19 and the fight for social justice against racism. The ad industry sits at an interesting intersection; our ability to help shape consumer sentiment, illuminate injustice, and demand responsibility in journalism is unmatched. In this session, hear from executives at Campaign Zero and UM Worldwide about how we can actively work together to make a difference in ending systemic racism and social injustice. Watch HERE: 

Moderator: Ryanne Laredo, Chief Customer Officer, Amobee

Speakers: 

• DeRay McKesson, Co-Founder at Campaign Zero 
• Joshua Lowcock, Chief Digital Officer, UM

3) Innovations in Supply Path Optimization (SPO) (Future of Marketing Track) 

The meaning of SPO changes depending on the perspective of the vendor pitching its solutions, the agency pitching its services, and the brand striving for a return. In this session, learn why SPO is the proverbial elephant in the parable of the blind men: a different beast to each, and much greater in whole than the sum of their perceptions. Watch HERE: 

Moderator: Max Knight, VP Analytics, Amobee

Speakers: 

• Chris Kane, Founder & President, Jounce 

Check back with Amobee.com at the end of this month when the all three sessions can be viewed for free.

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.