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Amobee Named a Leader in the 2021 Gartner Magic Quadrant for Ad Tech for Second Year in a Row
For the second year in a row, Amobee has been named a Leader in the Gartner Magic Quadrant for Ad Tech. You can view the full Gartner Magic Quadrant for Ad Tech Report here.
This important validation of Amobee’s long-time vision and commitment to being a leader in advertising solutions comes directly on the heels of receiving one of the highest rankings in the Ad Perceptions CTV Study for several categories including integrating linear TV plans, premium, and high-quality content.
Amobee has made significant progress in bringing the power of digital advertising to TV, digital and social channels, providing consolidated access to linear and streaming TV, inventory, and real-time programmatic bidding markets. This latest Gartner win also recognizes Amobee’s strength as a fully integrated TV, digital, and social ad management platform. This validation is a testament to the success of Amobee’s strategy and commitment to driving competitive advantage in the media supply chain.
Other key strengths cited in the Magic Quadrant for adtech include product strategy, a unified tech stack, and a commitment to a converged vision that offers media planning, buying and analytical capabilities across linear TV, OTT/ CTV and a range of digital ad formats.
We believe that Gartner recognized many aspects of our business that could, in turn, be beneficial to the success of yours:
- Unified tech stack for TV and digital campaign measurement
- Connected TV (CTV) allocation
- Consumer goods industry focus
These powerful endorsements of Amobee’s ad tech leadership and ability to put marketers in control of driving better business outcomes with solutions that unify and empower TV, digital, and social advertising strategies. For more details on Amobee’s performance and other Ad Tech companies, you can access the complete report here.
We want to hear from you!
Amobee simplifies cross-screen optimization for both brand and media companies and enables marketers—both broadcast and digital advertisers—to confidently plan, activate, and measure all their TV, digital, and social investments together. Contact us today to learn more about Amobee’s complete suite of unified solutions.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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