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Amobee Teams with OpenX on Global Campaign to Combat Pandemic Misinformation

by Amobee, April 27, 2020

Amobee is committed to keeping the worldwide public informed in an effort to help prevent the spread of COVID-19. On 16 March 2020, Amobee took action during the pandemic to launch a global PSA campaign, delivering up-to-date information. On 25 March 2020, our COVID-19 PSA campaign continued to build momentum and secured participation from the World Health Organization (WHO). We released a series of banner ads featuring a simple call-to-action linking consumers to the WHO’s dedicated site on the virus. 

Over the past few months, we have seen the number of COVID-19 cases rise in Asia.  Hence, we are extending focused PSA campaign efforts toward Asian countries that are being heavily impacted by the COVID-19 pandemic.

Amobee has teamed with OpenX to combat misinformation in a special “Asia Edition” of the Amobee PSA campaign, which highlights best practices for personal and public safety during the pandemic. OpenX has been investing time and effort to link Amobee with top publishers and partners in key affected countries, including India’s Network18, Indonesia’s Kompas Cyber Media, Malaysia’s Media Prima, and Thailand’s Kaidee

Powered by OpenX, Amobee will be leveraging our partners’ generous contributions to the cause. Each of the publishers are contributing 1,000,000 impressions at no charge via private auction deals. OpenX helped to facilitate these deals and Amobee will be leveraging OpenX’s technology to power them. There will be more partnerships to come in the near future as well. 

As Asia is diverse in countries and languages, Amobee is leveraging dynamic banners to ensure consumers’ full understanding of the important messages from the WHO. These ads are triggered by geo to serve the correct language within the corresponding countries/regions.

As we continue to gain traction on our COVID-19 PSA campaign, we are hereby issuing a call to the larger Media & Marketing industry around the world to get involved

Please read more about our Amo-zing partners that have joined to support this effort:

OpenX

OpenX powers highly relevant advertising at global scale, delivering quality and value to brands, publishers and consumers across every type of connected screen and ad format. The company’s leading technology aggregates, curates and values consumer interest in real-time on one of the world’s largest and highest quality ad exchanges to ensure marketers reach exactly the audience they want. OpenX serves more than 30,000 of the world’s most recognized brands, more than 1,200 publishers, and more than 2,000 premium mobile apps.

“We’re all learning to navigate these unprecedented times, and after Amobee’s call-to-action, it’s great to see how quickly the ad tech ecosystem in SEA has come together in response. Working with our network of publishers across the region to donate inventory for this campaign is just one small way we can help distribute important messages from the WHO during this time.” – Andrew Tu, Managing Director of APAC, OpenX

Network18

A trend-setter in its space, Network18 Media and Investments Ltd is India’s most diversified media conglomerate with interests in television news and entertainment, filmed entertainment, digital content, magazines, digital commerce, and allied businesses. Network18 houses the country’s largest news network called News18 Network which is present in 15 languages across 26 states. 

Kompas

KG Media (Kompas Gramedia Media Group) is Indonesia’s leading digital network, offering access to a highly engaged premium audience across 60 premium sites. They own 7 flagship sites, including Tribunnews.com, Grid.id, Kontan.co.id, Bolasport.com, Gridoto.com, Kompas.tv, and most notably Kompas.com as Indonesia’s most awarded & credible news portal. Their diverse portfolio across News, Lifestyle, Entertainment, Property, Youth, Parenting and Sport allows brands to reach over 50 million unique visitors, generates 2 billion page views, 150 million video views, and 10+ billion impressions per month.

“During this difficult time, we are committed to providing support through collaborations like this. Together with OpenX and Amobee, KG Media will do the best we can to survive and eventually rise as a united community. We’ll be able to fight this pandemic.” – Kautsar Ikrami, GM Programmatic & Sales Operations, KG Media.

Media Prima

Listed on the Main Board of Bursa Malaysia, Media Prima Berhad (“Media Prima” or the “Group”) is Malaysia’s leading fully integrated media company with a complete repertoire of media-related businesses in television, print, radio, out-of-home advertising, content and digital media. One of Southeast Asia’s leading digital media groups, Media Prima currently ranks third in Malaysia in digital reach, just after Facebook and Google, according to comScore. The company’s digital media subsidiary, Media Prima Digital, was founded to innovate digital solutions and creative strategies for the Group. Media Prima Labs, a unit under Media Prima Digital, aims to extend the Group’s unique intellectual properties into the expanse of technological innovation and games.

Kaidee

Kaidee is Thailand’s biggest online marketplace. They believe that buying and selling items online is useful and should be accessible to all Thai people. Their team learns what Thai people want in order to best offer the platform to users. In 2019, Kaidee reported that 22 million+ Thai users visited the platform and 1.3 million items were sold — an average of one item every 19 seconds, with a combined value of over Bt 100 billion.

Join us by visiting our landing page here.

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