Amobee was named one of CIO Review’s 20 Most Promising Digital Marketing Solution Providers of 2015 in the technology magazine’s August issue. The annual list highlights the 20 Most Promising Digital Marketing Solution Providers of 2015. Amobee was honored by CIO Review for its expertise in transforming the way brands make digital marketing decisions and activate media using Amobee’s Brand Intelligence technology. CIO Review interviewed Amobee CEO Mark Strecker for a full page feature in the magazine.
The Amobee Brand Intelligence technology platform analyzes more than 60 billion digital views and consumer engagements that occur each day, across the web, mobile, social and video content. The value of this data provides CMOs and CIOs a much deeper understanding of real time and historical consumer sentiment, media behaviors, brand associations, and competitive insights, all of which used to inform everything from strategy to media buying, creative and content development, and delivery of digital advertising for brands. Amobee’s technology platform allows this data to process in seconds, giving brands actionable insights to inform real time decision making.
Amobee’s Brand Intelligence technology performs granular analysis of what people are reading and engaging with online across 600,000 websites, including social, video, and mobile, and a global panel of more than 50 million consumers. Amobee utilizes natural language processing (NLP) on all digital views to understand the content which is then cross-correlated and clustered with the data pertaining to millions of key concepts and consumer passion points.
“Amobee’s clients worldwide have increased performance from leveraging Brand Intelligence data and insights for their digital marketing campaigns including IKEA, Lexus and L’Oreal,” said Amobee CEO, Mark Strecker. “We turn big data into actionable real time marketing opportunities for companies to drive revenue, increase media performance, brand engagement and recall, while effectively building meaningful consumer connections.”
CIO Review is the leading source that shares innovative enterprise solutions developed by established solutions providers, shares upcoming hot enterprises, and is a neutral source for technology decision makers.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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