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Driving Industry Innovation Through Transparency

by amobee, May 10, 2016

Kellogg’s Highlights Amobee Partnership at AdExchanger’s Programmatic I/O Conference

Amobee and our client partners at Kellogg’s attended and participated in AdExchanger’s annual Programmatic I/O conference which attracted over 1,000 marketing executives from top brands, media agencies, publishers and tech providers.

While Amobee sponsored a booth at the conference, Kellogg’s Senior Manager of Digital Media, Jim Kiszka, spoke on comScore’s sponsored panel “Using Data to Drive ROI on Programmatic.” Kiszka discussed the rise of programmatic and the opportunities and challenges around ad delivery. He also advised on how to use new forms of data to activate campaigns and drive higher performance metrics.

Throughout the panel, Kiszka lauded Amobee’s innovative data-driven marketing approach and transparency while discussing best practices for partnerships to improve campaign automation, optimization and outcomes. Kiszka noted Amobee’s ability to generate real-time results and digital marketing leadership.

Kellogg’s recognition is another illustration of how Amobee’s technology and media solutions are empowering brands to leverage data and insights for cross platform digital advertising activation. AdExchanger’s Programmatic I/O conference is the world’s largest conference focused entirely on programmatic media and marketing. The conference provides insight into the latest programmatic trends, highlights game-changing industry methods and technology, and boosts overall digital marketing intelligence.

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