Blog  Perspectives  

Taking a Look at the Innovation at Amobee

by Amobee Brand, June 02, 2016

Today, Amobee is launching a blog focused on technology — a home for our engineers and data scientists to talk about the creative, data-based solutions that help our platform uncover truths for marketers.

We’re kicking things off with two posts: “The Challenges of Efficiently Scaling up Real-Time Bidding,” in which Jianqiang Shen, a scientist on our applied science team, explains how Amobee handles the challenge of high volume traffic in real-time bidding; and “Counting Towards Infinity: Data Summaries for the Growing Digital Warehouse (Part I),” in which Ruixin Yang, senior software engineer on our data team, explores approximation-based sketches as a solution to the challenges presented by Amobee’s growing queries per second.

We’ll have plenty more tech stories coming from our brilliant engineers who built a platform that attained more than three million queries per second (QPS) in May. Watch this space.

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

Read Next

All Blog Posts
Company Updates

Amobee Acquires Turn

Today, we announced that Amobee has entered an agreement to acquire Turn, a leading multi-channel DSP and DMP with advanced data analytics capabilities serving brands and agencies, at an enterprise va…

February 23, 2017

Company Updates

Amobee Completes Acquisition of Turn

Today we take our first steps as one company, as Amobee and Turn are now officially one team. We’re thrilled to embark on this next phase in partnership with the hundreds of global brand and agency cu…

April 10, 2017

Perspectives

Amobee Technology Drives Marketers Forward

Amobee is building industry leading technology, enabling brands and agencies to solve complex marketing challenges. Watch this new video showcasing the passion and expertise of the team that builds te…

March 10, 2016