Today, Amobee is launching a blog focused on technology — a home for our engineers and data scientists to talk about the creative, data-based solutions that help our platform uncover truths for marketers.
We’re kicking things off with two posts: “The Challenges of Efficiently Scaling up Real-Time Bidding,” in which Jianqiang Shen, a scientist on our applied science team, explains how Amobee handles the challenge of high volume traffic in real-time bidding; and “Counting Towards Infinity: Data Summaries for the Growing Digital Warehouse (Part I),” in which Ruixin Yang, senior software engineer on our data team, explores approximation-based sketches as a solution to the challenges presented by Amobee’s growing queries per second.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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