At Dmexco 2016, reporters from top German publication Onlinemarketing spoke with Turn executives about developments in data-driven marketing.
Turn CEO Bruce Falck described three trends he’s seeing now: first, marketers are starting to understand they must get their own data organized; second, people are realizing programmatic is integral in reaching users online, across channels; and third, that demand-side platforms, and data management platforms are really a means to an end, and that end is insights.
“Programmatic is the media by which you get insights. It’s a technology that eventually we’ll use to buy all media, and we’ll use it because of insights — not because of efficiency,” Falck said.
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