Blog  Perspectives  

Impression Quality: What Marketers Need to Know

by Amobee, November 18, 2015

With all of the recent focus on brand safety, viewability and ad blocking, Philip Smolin addresses the importance of impression quality and how the industry owes it to marketers to build a truly transparent system, so marketers can understand exactly where every impression is coming from.

You can learn more about brand safety and the tools available to you here: Finding the Brand Safety Sweet Spot

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