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Impression Quality: What Marketers Need to Know

by Amobee, November 18, 2015

With all of the recent focus on brand safety, viewability and ad blocking, Philip Smolin addresses the importance of impression quality and how the industry owes it to marketers to build a truly transparent system, so marketers can understand exactly where every impression is coming from.

You can learn more about brand safety and the tools available to you here: Finding the Brand Safety Sweet Spot

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

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