Blog  Company Updates  

Our Commitment to Clients, Partners and Employees: A Message From Amobee CEO Samba Natarajan

by Amobee, May 19, 2020

Greetings and good health to our customers and partners around the world. 

Your well-being and the relationship we share means everything to us. Like you, Amobee has been quickly adapting to the uncertainties of the pandemic and staying agile. The good news is we have persevered by working closely with you and our family at Singtel Group. I want to thank you for taking this journey with us. 

There are three important points that I would like to share:

  • We are committed to making your business stronger. We are laser focused on helping our customers adapt to the rapidly evolving new reality by being even more hands on and providing business-building solutions that leverage our rich data and technologies. 
  • We understand and relish the role we can play in supporting our community. As a global company, we proudly have taken the lead with more than 50+ industry partners across the globe in creating a Covid-19 PSA campaign on behalf of the World Health Organization (WHO) to prevent the spread of misinformation about the pandemic. The campaign has now reached over 1.5 billion people worldwide in just nine weeks.
  • We are committed to investing to improve our products and services during these difficult times. While we are committed to being fiscally responsible through this crisis, we strongly believe that now is the time for us to even further invest in our differentiated technology and world-class team to better help all of our customers navigate the global restart and accelerate their recovery.

Our global teams are working around the clock to help advertisers, agencies, and media companies conduct the analysis they need to rebuild audience models, craft new messaging, and reinvent media plans to meet pent-up consumer demand. 

If there is a way for us to help you, please challenge us with a problem to solve.

Our suite of transformational converged advertising solutions empower advertisers and agencies to run multiple test scenarios and dynamically reallocate investment for maximum efficiency across linear TV, connected TV / streaming OTT, digital media, social and more. With the increased focus on CTV audiences, our innovations in SmartTV viewership data and cross-screen measurement have also helped our customers optimize media investments and yield for maximum impact to drive better business outcomes throughout the pandemic.

In late April, we began distributing a Covid-19 Restart Playbook as a strategic guide to brand planning in changing times. This workbook provides prescriptive steps to help advertisers rethink their advertising strategy, challenge their assumptions about audiences, and reposition their brand creative as business doors reopen worldwide — all leveraging the deep data set that powers our technology platform. 

We are fortunate to be actively hiring across our product, engineering, and sales roles around the world. We strongly believe that by making the right investments in technology and sales capabilities, we will be well positioned to come out even stronger as and when the economy starts to recover.

In this time of economic uncertainty, we are focused on delivering game-changing solutions with the power to transform our customers’ businesses by driving better outcomes.

With warm wishes for you and your family’s health, 


Samba Natarajan

Chief Executive Officer

Amobee, Inc.


About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

Read Next

All Blog Posts
Company Updates

Growing List of Industry Partners Join Amobee Inventory Accountability Program

Amobee has launched its Inventory Accountability Program--a set of industry-leading standards with ecosystem partners who pledge their commitment to fraud prevention and quality inventory--signaling the company is taking an active role in creating a brand safe and fraud-free digital ecosystem.

December 4, 2017

Company Updates

Amobee Acquires Turn

Today, we announced that Amobee has entered an agreement to acquire Turn, a leading multi-channel DSP and DMP with advanced data analytics capabilities serving brands and agencies, at an enterprise va…

February 23, 2017

Company Updates

Welcome to the Amobee Blog

We’re excited to introduce you to Amobee, the only independent data management platform across all channels, formats and devices, with access to unique custom analytics and media planning capabilities.

August 2, 2017