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Our Partnership Commitment: To Challenge others to embrace a bigger and bolder partnership strategy

by Pam Zucker, November 12, 2021
Partnership Commitment

At Amobee we appreciate a revolutionary spirit. And once again, Linda Yaccarino puts forward a strong point of view on how as an industry we need to reimagine the definition and value of partnerships. We have been living this vision for quite some time and are also looking to build new partnerships. Amobee is very much a partnership company that goes beyond the transactional to achieve the transformational.

First and foremost, Amobee believes in building a platform that is open to partnering and ingesting all types of data. We do this so we can provide the best solutions to our clients based on their specific KPIs. We believe the best “data cocktail” is a combination of our priority data sources in combination with a client’s 1st party data and other 3rd party data sources that integrate in a privacy compliant way to serve the needs of a business.

As an Ad Tech platform, Amobee is committed to enabling both the self-service and managed service operations for media companies, agencies and advertisers alike to optimize and operationalize the way they do business across a growing number of measurement providers.

In addition, Amobee is forging the way for multi-publisher strategies in every major TV market — EMEA (TechAlliance with RTL Groupe), UK (PlanetV with ITV), US (OpenAP) and Canada (SAMTV).

As we look into the future, we challenge others to embrace a bigger and bolder partnership strategy as well. We also believe we all must go further by creating a more open marketplace that will better serve advertisers and consumers – the two constituencies that drive an ad-supported marketplaces’ health and future. 
Amobee is and has always been committed to partnerships. And our commitment is to break down industry silos, build up trust through collaboration, and always assume best intentions when we enter conversations with players who could become partners.

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