Research & Insights Webinar

Connecting Human Behaviors to Audience Discovery: Insights from a Leading Auto Brand

Big Data. Machine Learning. Brand Insights. These are terms that are often thrown around the tech space. But how do you truly leverage these insights to discover emerging audiences? Kara Puccinelli, SVP Enterprise, Lee Unger, Director, Solutions Engineering, Brand Intelligence, and Albert Thompson, Managing Director of Walton Isaacson join forces to discuss how a leading auto brand harnessed complex data streams to identify emerging trends within multicultural communities and breakthrough to new audiences.

Takeaways

  • Human observation can be used as a gateway to enhanced audience segmentation
  • Audience development using complex data streams
  • Modeling against newly discovered audiences helps to drive online and offline conversions

audience insights, audience targeting, big data, brand insights, brand intelligence, consumer insights, machine learning

CPG, Analytics, Branding, Performance, Video, Viewability, Case Study

Guide

Ambitious Marketers’
Guide to Television

This guide will show you three steps on how to unify partnerships and audience investments, optimize and complement linear TV and CTV buys, and apply new data-driven technology to measure reach and attribution so you can grow your business.

Webinar

Future-Proof Your Consumer Data Strategy: A Framework for 2021 and Beyond

How are you future-proofing your consumer identity strategy? Watch our on-demand webinar with MolsonCoors and Forrester as we discuss how you can take control of your data and plan for a cookieless world.

Webinar

United TV and Digital Measurement: Growing Your Brand’s ROI With Today’s Integrated Reporting

TV and digital advertising have their own strengths and weaknesses but have been historically treated as siloed tactics. Learn how to overcome this.