Connecting Human Behaviors to Audience Discovery: Insights from a Leading Auto Brand
Big Data. Machine Learning. Brand Insights. These are terms that are often thrown around the tech space. But how do you truly leverage these insights to discover emerging audiences? Kara Puccinelli, SVP Enterprise, Lee Unger, Director, Solutions Engineering, Brand Intelligence, and Albert Thompson, Managing Director of Walton Isaacson join forces to discuss how a leading auto brand harnessed complex data streams to identify emerging trends within multicultural communities and breakthrough to new audiences.
- Human observation can be used as a gateway to enhanced audience segmentation
- Audience development using complex data streams
- Modeling against newly discovered audiences helps to drive online and offline conversions
audience insights, audience targeting, big data, brand insights, brand intelligence, consumer insights, machine learning
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
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