“On the horizon may be such a solution, one that can bring buyers and sellers closer together – where media owners retain sovereignty and independence over their data and inventory assets, while advertisers benefit from a premium programmatic buying experience for long format video inventory.”

Amobee has partnered with ExchangeWire to share its unique perspective on the future of data-driven TV media buying solutions for broadcasters, agencies and brands.

This Deep Dive explores the recent evolution of linear viewership and its downstream effects for European marketers, who must adapt their strategies to the new, scalable TV formats of tomorrow – Addressable TV. To get an insider’s perspective, Amobee sat down with supply-side experts, and long-standing partners of Amobee, Stephen Byrne, Executive Director Europe New Partnerships, and Pieter van den Bergh, Executive Director Europe Demand at smartclip — a pioneer in video advertising technology and services — to discuss this fast-evolving trend and its impact on the industry at large.