Research & Insights Guide

Data-driven TV media Buying Solutions: A Brighter Future for Broadcasters, Agencies, and Brands

“On the horizon may be such a solution, one that can bring buyers and sellers closer together – where media owners retain sovereignty and independence over their data and inventory assets, while advertisers benefit from a premium programmatic buying experience for long format video inventory.”

Amobee has partnered with ExchangeWire to share its unique perspective on the future of data-driven TV media buying solutions for broadcasters, agencies and brands.

This Deep Dive explores the recent evolution of linear viewership and its downstream effects for European marketers, who must adapt their strategies to the new, scalable TV formats of tomorrow – Addressable TV. To get an insider’s perspective, Amobee sat down with supply-side experts, and long-standing partners of Amobee, Stephen Byrne, Executive Director Europe New Partnerships, and Pieter van den Bergh, Executive Director Europe Demand at smartclip — a pioneer in video advertising technology and services — to discuss this fast-evolving trend and its impact on the industry at large.

Data Driven TV Media-Buying Solutions

CPG, Analytics, Branding, Performance, Video, Viewability, Case Study


2021 Gartner Magic Quadrant Report for Ad Tech

Access the complimentary report of Gartner’s Magic Quadrant for Ad Tech 2021 to learn more about each vendor and help to choose the right ad tech partner for your brand in today’s fragmented media landscape.


Connecting Human Behaviors to Audience Discovery: Insights from a Leading Auto Brand

Discover how a leading auto brand harnessed complex data streams to identify emerging trends within multicultural communities and breakthrough to new audiences.


It’s Time to Lead: Reimagining Success in The Age of Cross-Platform Video

It’s up to us to use our tools effectively, become better marketers, and lead the way in the age of cross-platform advertising. Join us in a conversation that will challenge the status quo.