[a•mo•bee] Brand Intelligence
Powerful Brand and Audience Insights
[a•mo•bee]’s Brand Intelligence measures the world's content consumption—what is seen by consumers, not just what is "said" on social.
Marketers use our powerful dashboards and analysis tools to inform strategy, tactics and timing. Some of the most powerful insights that [a•mo•bee] Brand Intelligence produces are correlation of broadcast TV events to consumer interest shifts on-line.
Using [a•mo•bee]’s Brand Intelligence, marketers can...
- understand specific audiences' interests
- discover product and category opportunities
- refine messaging
- benchmark their competitive position
Real-Time and Historical Big Data Analysis
Each day, [a•mo•bee] Brand Intelligence analyzes and cross-correlates consumption trends of more than...
To provide insights and analytics on...
[a•mo•bee] Brand Intelligence provides both real-time learnings and multi-year historical trends.
Brand Insights and Benchmarking
[a•mo•bee] Brand Intelligence provides comprehensive monitoring of brand, product and competitive trends by using both real-time and historical data.
[a•mo•bee] offers a comprehensive view into each trend's drivers, so the cause for increased or decreased consumption can be understood. Audience interests can be explored, and marketing strategies can be informed through up-to-date information.
Customers use [a•mo•bee]’s Brand Insights to determine the ideal timing for campaigns, to select the best messages for connecting with their audience, and to measure the impact their marketing is having on their competitive position.
Industry Dashboard & TV Monitoring
[a•mo•bee] Brand Intelligence measures all key trends and content consumption across entire industries. Dashboards provide both a bird's eye view and granular information within multiple industries and market segments.
[a•mo•bee]’s TV monitoring identifies audiences' on-line interests and media consumption trends around TV shows and events. Dashboards allow marketers to drill down into trends and rankings by genre, as well as trending associations for each TV show (characters, actors, episode themes, etc.).
Content Intelligence & Trend Discovery
[a•mo•bee] also provides comprehensive content insights and trend intelligence. [a•mo•bee]’s "Content Landscape" view shows trending content and specific related concepts of interest to audiences for any given subject matter: a brand, a product, features, a celebrity, a passion point, a competitor, etc.
The heatmap view enables marketers to identify and react to developing trends within their areas of interest. This information enables powerful targeting across platforms, as well as agile social and digital marketing.
For any topic or passion point, marketers can examine the consumption of owned content in relation to what their audience is consuming from external sources. By comparing this to historical data, marketers can plan future activities based on past consumption patterns. Historical views also enable content planning and informed targeting for upcoming marketing activites.
Content Stream View
The content stream view enables marketers to see the specific content items that are most likely to engage their audiences.