Large publishers require an ad serving and yield optimization solution that can eliminate the complexity of mobile advertising and allow them to better monetize their mobile apps and mobile web content.
[a•mo•bee]'s comprehensive, configurable, and secure mobile advertising platform is mobile to the core: it was designed from the ground up by industry professionals to help publishers increase revenue.
This is possible through the use of sophisticated management tools, for both direct sold and mediated campaigns and for leveraging publisher assets to deliver more valuable mobile advertising. [a•mo•bee] expert services address mobile publishers' unique needs, such as improving yield optimization.
Unlike other mobile advertising platform providers, [a•mo•bee] offers the most advanced and secure platform designed by mobile advertising experts with a track record of driving successful global mobile marketing campaigns for large global brands like Nokia, eBay, and Skype.
Proven
A track record of success with global publishers.
Global
Crucial for large global publishers.
100% Mobile
Our focus is 100% mobile.
Benefits & Features
[a•mo•bee] offers inventory forecasting, campaign management, ad serving, robust analytics, 3rd party ad serving, and support for innovative ad formats, such as rich media and video. [a•mo•bee] mediation integrates with 50+ ad networks and several DSPs operating in 200 countries for a truly global reach.
Campaign Manager
Sell campaigns directly to maximize the value of your premium inventory.
Manage multiple campaigns and advertisers
Book, schedule, serve and track many different ad unit types
Coordinate ad sales activity with inventory availability
Rich media, geo-targeting, and third party ad tag support
Ad Server A real-time, carrier-grade ad serving engine for optimal campaign utilization
Based on a weighted, configurable, multi-dimensional ad selection algorithm
Ad selection algorithm addresses targeting, campaign progress, user exposure, operator policies and device constraints
Targeting
Improve the user ad experience by providing the right advertising to the right audience, including support for geo-fencing.
Standard targeting - by device, operator, operating platform, etc.
Enhanced targeting - based on unique insights into your audience, such as user demographics, page context, keywords, etc.
Other targeting - enhance your declared & inferred data with other data sources
Yield Optimization & Mediation Determine which advertiser from which ad source will generate the highest yielding revenue for your web and application impressions.
Global - access to an extensive collection of ad networks across the globe
Vertical - including specialty & local networks that provide better returns
Optimization - automatically selects the ad networks with the best performing campaigns
Business Intelligence & Reporting Leverage flexible performance tracking by flight, campaign, house, network, etc.
Analytics - provides valuable insights for tuning performance
Consolidated Reporting - revenue and performance metrics across all sources
Inventory Management Access sophisticated tools to help communicate the value of your inventory.
Audience Manager - quickly understand the size and value of your users
Amobee Focuses on the Rest of Asia - December
20, 2011
Read a Wall Street Journal iinterview featuring [a•mo•bee] CEO Trevor Healy on why having a strategy for Asia that only focuses on China is an oversight.
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