Corporate Blog

Amobee Supports Pinterest's Promoted Video with Autoplay Launch to All Advertisers

Amobee, a Pinterest Marketing Partner, working with Pinterest advertisers including Burt’s Bees and Nestle, is excited to support the launch of Pinterest’s Promoted Video with Autoplay, available to all advertisers today.

Pinterest is a leading visual discovery platform for inspiration, enabling brands to reach consumers, shoppers and influencers in an intent-driven, personalized environment.

Last year, Pinterest’s Promoted Videos were 3x more memorable than Standard Pins according to a 2016 Pinterest Brand Lift Norms study by Millward Brown Digital. Leveraging the success of this format, Pinterest is introducing Promoted Video with Autoplay to advertisers of all sizes.

With the new autoplay format, a single Promoted Video will display at a time, sparking into action the moment a Pinner scrolls across it in their home feed, search results and Related Pins. Brands can now deliver relevant and unintrusive advertisements to Pinners in a more seamless environment, providing experiences backed by new targeting capabilities, ad placements and campaign measurement partners, encouraging Pinners to explore new products, build brand affinity, and drive anticipation and sales.

Amobee’s patented Brand Intelligence technology works seamlessly with Pinterest existing capabilities and is integrated into the Amobee Marketing Platform. Amobee Brand Intelligence empowers marketers to discover trends and associations that are most meaningful to their target audience and delivers relevant content that enhances the consumer discovery experience while increasing brand awareness, engagement opportunities, downloads and purchases.

Brands can work with Amobee as a Pinterest Marketing Partner to optimize content, refine audience targeting and measure results that are tailored to specific goals.

Contact solutions@amobee.com to learn more about how Amobee & Pinterest Promoted Video with Autoplay can support your campaign objectives.