More and more consumers in every demographic are watching video online, which means every brand campaign has something to gain from well-executed programmatic strategies. Here are a few ground rules for putting programmatic video to work for your brand:
Take a page from the television playbook. Geography and lifestyle targeting are just as important on video as they are on TV. As audiences move seamlessly from laptop to smartphone to tablet, meet them where they are. Do your customers stream video on their desktops during the day, and mobile devices at night? A thoughtful programmatic strategy takes an intelligent approach to day-parting and strengthens your brand 24/7.
Analyze, optimize, and repeat. Audience planning is important, but it’s not enough on its own. Programmatic marketing gives you the opportunity to measure results mid-flight and optimize on the fly. See a top-performing placement? Add resources. Something not working? Pull the plug. Working with your demand side platform helps you stay on top of what’s working, what isn’t, and what’s next.
Put your brand where your audience is. Choose the high-impact publishers you know your audiences trust, and secure guaranteed placement on their sites. Private marketplace deals get you in the door at pre-negotiated rates for prominent placement.
Measure, learn, and adapt on the fly. Digital advertising offers a different set of metrics for marketers to measure their video advertising performance,– even mid-campaign. Take a look at the data that programmatic puts at your disposal:
Ready to learn more? You can check out these additional Turn resources for tips on making programmatic video work for your brand:
- Marketers, Get Video Right: Point, THEN Shoot
- Deal ID Makes Programmatic Video Work Like TV for Marketers
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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