While 2019 was the year of consumer privacy awareness, 2020 is already defining itself as the year of building a safer web as leading ad tech platforms join the industry-wide migration away from reliance on cookies, including browsers like Safari and Firefox, and Google’s recent vow to eliminate third-party cookie support in Chrome by 2022.
The transformation to a cookieless world creates a great opportunity for marketers to not only build new solutions but create ones that are safer for the web and place consumer privacy as a top priority.
In anticipation of the global decline of third-party cookies, Amobee has been actively preparing for this era of change by developing solutions that are aligned with market standards and privacy regulations.
Finding the way forward in a new era of relevant advertising.
New platform technologies, data strategies, and wider adoption of panel-based measurement continue to empower brands and agencies with innovative ways to connect with the consumers they care about. Here are just some of the many adaptive responses to a cookieless world that we’re seeing:
- More advertisers apply their first-party and contextual targeting capabilities, giving them the ability to improve attribution and measurement while remaining privacy-compliant.
- The building of custom, bespoke segments to help manage cross-screen frequency, maintain share of voice, and reach unexposed viewers.
- Increased use of enhanced attribution and panel-based measurement solutions to better determine how campaigns drive brand lift, foot traffic, sales, and cross-screen reach.
Amobee embraces ad-supported content that respects consumer privacy.
Amobee is committed to consumer choice by building ethical data solutions and honoring opt-out that will ensure the protection of our consumers’ privacy rights with only safe and effective use of data.
Amobee believes the future of precision marketing will be underpinned by a hybrid model that utilizes multiple forms of opt-in user data, which is why we have invested significantly in multiple opt-in panel data strategies (Nielsen Fusion Panel, Inscape Panel, Amobee Brand Intelligence).
Last year Amobee partnered with LiveRamp to offer a solution that leverages people-based identifiers (deterministic data) to effectively target and measure an in-market audience without the use of third-party cookies.
This partnership marks a major step forward into this industry-wide shift to a cookie-free web.
For more information on Amobee’s advertising solutions for the converging, cookieless world, please reach out to us at email@example.com.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
Read NextAll Blog Posts
Amobee to present DMP Tutorial at prestigious 2018 Web Conference
Amobee’s “Data Management Platforms for Digital Advertising” tutorial has been selected by the The Web Conference, formerly WWW Conference, for a tutorial track at the 2018 conference. The tutorial was developed by Dr. Hazem Elmeleegy, the software architect of Amobee’s Data Management Platform, and Santanu Kolay, Amobee’s SVP of Engineering. During the half-day allotted for this tutorial, Elmeleegy and Kolay will delve into the role that data plays in the digital advertising landscape and offer a detailed explanation of the challenges associated with building a data management platform.
January 2, 2018
Making Video More Effective for Marketers
Watch Turn research scientists Sergey Faleev and Jianqiang Shen and director of product management Ethan Lubka explain how Turn algorithms work to balance marketers’ objectives, including viewability and engagement rates and campaign performance goals.
June 27, 2016
Amobee Acquires Turn
Today, we announced that Amobee has entered an agreement to acquire Turn, a leading multi-channel DSP and DMP with advanced data analytics capabilities serving brands and agencies, at an enterprise va…
February 23, 2017