There’s a good chance you’re reading this on a mobile device. If not, it’s a safe bet that you have one nearby and you’ve used it in the past hour.
A recent study found that the typical cell phone user touches his or her phone 2,617 times a day (those touches include taps on the phone’s screen.) The average user also has 76 “sessions” a day with their phone. For advertisers, this means an omnichannel strategy including mobile is vital to ensure the right audience is reached, no matter which device they happen to be using. Usage and media consumption prompted a 52.9% boost in mobile display in 2016, and people expect a fluid, consistent experience as they switch between screens daily.
A new IAB Europe report, to which Amobee contributed, details the extent of mobile’s dominance in the media landscape and looks at areas of consideration when approaching mobile as a key component of an omnichannel strategy.
Increased consumption is just one reason why mobile is so important. Mobile is also a more intimate medium for messaging than desktop or TV. Mobile advertisers need to take this into consideration, ensuring their content is engaging and relevant. Rich media, for example, is an effective way of accomplishing this. In fact, a financial services company running on the Amobee Platform recently saw nearly six times more engagement with rich media than their standard display banners.
And with the holidays around the corner, there’s no time like the present to embrace mobile and make sure your ad campaigns deliver the results you’re seeking.
For more, download the IAB Europe’s white paper on the programmatic mobile.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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