Blog  Data & Insights  

Further Proof, If You Need It, That Including Mobile Is Essential

by Amobee, September 01, 2017

There’s a good chance you’re reading this on a mobile device. If not, it’s a safe bet that you have one nearby and you’ve used it in the past hour.

A recent study found that the typical cell phone user touches his or her phone 2,617 times a day (those touches include taps on the phone’s screen.) The average user also has 76 “sessions” a day with their phone. For advertisers, this means an omnichannel strategy including mobile is vital to ensure the right audience is reached, no matter which device they happen to be using. Usage and media consumption prompted a 52.9% boost in mobile display in 2016, and people expect a fluid, consistent experience as they switch between screens daily.

A new IAB Europe report, to which Amobee contributed, details the extent of mobile’s dominance in the media landscape and looks at areas of consideration when approaching mobile as a key component of an omnichannel strategy.

Increased consumption is just one reason why mobile is so important. Mobile is also a more intimate medium for messaging than desktop or TV. Mobile advertisers need to take this into consideration, ensuring their content is engaging and relevant. Rich media, for example, is an effective way of accomplishing this. In fact, a financial services company running on the Amobee Platform recently saw nearly six times more engagement with rich media than their standard display banners.

And with the holidays around the corner, there’s no time like the present to embrace mobile and make sure your ad campaigns deliver the results you’re seeking.

For more, download the IAB Europe’s white paper on the programmatic mobile.

 

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

Read Next

All Blog Posts
Forward Thinking

Holiday Marketing Strategies: Launch Early & Focus on Mobile

It’s a little too early to hear Jingle Bells in every store, but brands and their agencies are starting to plan their marketing strategies for the holiday season. Considering that over $600B in…

July 13, 2016

Perspectives

Stop Treating Mobile Like a Smaller Version of Desktop

From location-centric functions to small screen sizes to even more limited attention spans, the mobile experience is its own separate category. Take a look at how to best market in this environment.

May 20, 2016

Platform

Amobee & Instagram Stories: Reach Your Audience with Immersive Mobile Video

With the global launch of Instagram Stories, Amobee will provide advertisers with first-to-market opportunities to leverage full-screen vertical video on the Instagram platform. Ads in Stories is part…

March 1, 2017